We listen, innovate and work for you

Our product development starts together with our retailers. We listen, to our partner’s needs for new products. We collect local stories and legends. We innovate – figure out a new way of presenting the stories with packaging, and simple design. Our goal is to be a long-time partner for our retailers.

How can we innovate together?

What would life be like without adventure?

We started publishing a Happy Calendar as 8th-grade students. We have noticed that the people around us are not happy. I didn’t know if it was due to a gray dark winter or something else. We decided that we would make people happy. We’ve released a calendar with one challenge for each day to complete that day. For example, “Hug”, “Smile” or “Drink milk” instead. Small activities to bring the joy of the day. In the first year, we released 1,000 calendars that were all over in a couple of weeks. That is why we decided to continue.

5 years later we changed the name to SEIK Publisher and started publishing other products. We also expanded our reach in the Baltics, Finland and elsewhere in Europe. Our goal in releasing every product is the same – to inspire people, offer adventure and make them happy. We have released over 500 different products.

To this day, we are a small team of young creative people and are constantly looking for new ideas to inspire you.

Rudolf-Gustav Hanni / Founder of SEIK Publisher

Why do we want you to be happy?

Even the ancient Greek philosophers believed that being happy was the most important goal of life. We took it to heart. We create inspiring products to find your way to happiness.

Who do we act for?

We are committed to making every person’s life in the world a little happier. There are many more steps to go there and you can help by sharing us with your loved ones.

How do we really do that?

We have discovered that by living to the fullest every day, undertaking exciting adventures or inspiring your loved ones, it is possible to be happy. That’s why we create our products.

Our values

We work with hand picked local stores across Europe

When we started, we were young people from the small city of Pärnu with great ambition. We talked to the first stores in Estonia and we were well received. The minimalist style and inspiring adventures of Northern Europe have found their way beyond Estonia. 6 years after the start, we undertook and translated the first products into English, Latvian and Lithuanian and met with the first resellers outside Estonia. A few years later, we also started making products in Finnish.

Today, work for retailers across Europe and beyond. We are working together with local stores across Europe. We give out products in 11 languages and collaborate with innovative bookstores, design shops, souvenir shops and museums.

We bring our vision to life every day, make people happier and bring adventures to every day around the world.

We want to innovate together with you

✓  Let’s design local products with unique stories

✓  Make products, that customers are asking from you

✓  Innovate usability and packaging, make praktical & fun

Write us your ideas order a sample